About
Senior, hands-on support for the whole product journey
SJ Ventures helps entrepreneurs and consumer goods SMEs take products from idea to market. We bring the discipline of a large organization and the ownership of a founder, in one partner.
Our model
One partner, from idea to market
Getting a consumer product to market takes strategy, invention, protection, funding, manufacturing and a route to the customer. Most founders buy each piece from a different specialist and spend their time holding it all together.
We cover the full journey. You can use us for a single service, such as a trademark search or a distributor selection, or for the whole project from first concept to launch. Either way, each step is planned with the next one in mind.
We work with founders and inventors with an idea or early prototype, consumer goods SMEs that want to launch, grow or professionalize, and investors and boards looking for hands-on operating support.
How we are different
Operator experience
We have run large commercial organizations and built products from scratch. Our advice comes from doing the work, not from theory.
One accountable partner
Strategy, IP, design, manufacturing and go-to-market in one plan, with one person responsible for making it hang together.
Fixed, written scope
Every engagement starts with a written proposal: what we deliver, what it costs, what is not included and when it will be done.
The founder
Samer Jalloul
Founder, SJ Ventures
Samer Jalloul founded SJ Ventures to give entrepreneurs and consumer goods businesses the kind of senior, hands-on support that is usually reserved for large corporates.
He has spent more than 20 years in commercial leadership in FMCG and consumer goods. As Sales and Distribution Director for a multinational consumer goods company in the Gulf, he ran a business unit with a P&L of around $800 million and an organization of about 190 people, after earlier roles across Kuwait, the UAE and Saudi Arabia.
He has also sat on the founder’s side of the table. He invented a new consumer product, raised $12 million to fund it and took it from concept to launch in 20 markets in about two years. He is a co-inventor of a patented consumer product delivery technology, so he knows the patent process from the inventor’s side. Since 2016 he has been founder and CEO of an international consumer goods group.
That mix is what SJ Ventures offers: the discipline of a large organization and the speed and ownership of a founder.
British and Lebanese, and fluent in English, French and Arabic, Samer works between London and Beirut. He holds a BA in International Business with French from the University of Westminster.
Values
What you can expect from us
Commercial first
Every recommendation has to make commercial sense for your business, not just look good on paper.
Straight answers
If an idea will not work, or we are not the right fit, we will say so early.
Own the outcome
We take responsibility for what we deliver and for keeping the whole project on track.
Confidential by default
Your ideas and information stay private. We sign an NDA whenever you need one.
Tell us about your product.
Share where you are and where you want to get to. We will come back with a clear plan, a fixed scope and a written fee.