Sales & Marketing · Customer Experience

Brand ambassador programs

Ambassadors can carry a brand into communities that advertising does not reach, but only with clear goals and clear rules. We set the program strategy, recruit the ambassadors, negotiate their contracts and pay, onboard them and give them guidelines for sharing content.

Who it’s for

  • You want trusted people to represent your brand in their own communities.
  • You already work with ambassadors informally and need proper contracts and rules.
  • You are entering a market where word of mouth matters more than advertising.

What you get

  • Program strategy covering goals, target audience and key performance indicators.
  • Recruitment of the ambassadors.
  • Negotiation of ambassador contracts and compensation.
  • Ambassador onboarding.
  • Content sharing guidelines for your ambassadors.

Not included

  • Implementation of the recommendations, which is quoted separately if you want us to do it.
  • Performance tracking and reporting.
  • Fees paid to the ambassadors themselves.
  • Third-party costs (for example legal review of contracts or product samples for ambassadors).
  • Promotional events and campaigns.
  • Public relations.
  • Crisis management if an ambassador's actions or statements cause a problem for the brand.
  • Ongoing content creation support, available on a monthly retainer quoted separately.

Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.

Related services

All Sales & Marketing services

Talk to us about this service

Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.