Sales & Marketing · Customer Experience

Customer journey development

We map every stage and touchpoint of your customers' relationship with the brand, from first contact to repeat purchase. We build personas for your main customer segments, analyze each touchpoint, and design retention and loyalty programs to keep the customers you win.

Who it’s for

  • You sell through several channels and have no joined-up view of the customer experience.
  • Customers drop off somewhere between first interest and repeat purchase, and you do not know where.
  • You are designing a new brand experience and want it built around what customers need.

What you get

  • A detailed visual customer journey map showing every interaction with your brand, the key stages and the pain points.
  • Customer personas that set out the needs, preferences and behaviors of each customer segment.
  • Touchpoint analysis across your website, social media, customer service and in-person interactions.
  • Retention and loyalty programs designed around the journey.

Not included

  • Implementation of the recommendations, which is quoted separately if you want us to do it.
  • Ongoing evaluation after the project ends.
  • Third-party costs (for example customer research panels or survey tools).

Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.

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Talk to us about this service

Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.