Brand identity
A new brand built from scratch: strategy, name, logo, look and voice.
From $3,000 per project
Sales & Marketing · Brand and Customer Strategy
Brand assets
This is the practical toolkit for a brand. We design the logo, visual identity elements and taglines you will use every day, and art-direct your brand photography and imagery. Unlike Brand identity, it does not include brand strategy, naming or tone of voice, so it suits you best when you already know what the brand stands for. If you only need a logo, Brand identity is the right service.
Who it’s for
- You know your positioning and your name, and now need the logo and visuals to go with them.
- You have a brand idea but no professional design files to put on packs, a website or a pitch.
- Your current logo and imagery look homemade next to competitors on the shelf.
What you get
- Logo design.
- Visual identity elements, including color palettes, typography, design motifs and style guides.
- Taglines and slogans.
- Art direction for your brand photography and imagery.
Not included
- Photo shoots, which are third-party costs (for example photographers, models and studio hire).
- Other third-party costs (for example stock image licenses).
Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.
Related services
Creative strategy
The creative idea behind your campaigns and how it will engage consumers.
From $6,000 per project
Brand guidelines
A written rulebook so everyone uses your existing brand the same way.
From $8,000 per project
Talk to us about this service
Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.