Creative strategy
The creative idea behind your campaigns and how it will engage consumers.
From $6,000 per project
Sales & Marketing · Brand and Customer Strategy
Brand identity
Use this when you are starting a brand, or starting again, and it is the service to choose if you need a new logo. We define what the brand stands for and who it is for, then create the name, logo, visual identity and voice that express it. If you already have a brand and only need the files, the rulebook or day-to-day design, see Brand assets, Brand guidelines or Graphic design.
Who it’s for
- You are about to bring a product to market and do not have a brand yet.
- Your current name or logo no longer fits the product, the price point or the customer you want.
- You are launching a new product line that needs its own identity, separate from your main brand.
What you get
- A brand strategy that sets out what the brand stands for, who it is for and how it should be positioned.
- A brand name.
- Logo design.
- A visual identity, including color scheme, typography and supporting design elements.
- Brand messaging and tone of voice.
Not included
- Implementation of the recommendations, which is quoted separately if you want us to do it.
- Ongoing evaluation after the project ends.
- Third-party costs (for example trademark searches and filings, domain registration or font licenses).
Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.
Related services
Brand guidelines
A written rulebook so everyone uses your existing brand the same way.
From $8,000 per project
Brand assets
The core design files your brand needs: logo, visuals, tagline and imagery.
From $3,000 per project
Talk to us about this service
Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.