Brand identity
A new brand built from scratch: strategy, name, logo, look and voice.
From $3,000 per project
Sales & Marketing · Brand and Customer Strategy
Brand guidelines
Brand guidelines turn the brand you have into clear rules that designers, agencies, retailers and your own team can follow. We document your identity, messaging, visual style and digital use in one reference. This service documents a brand; to create one, see Brand identity or Brand assets.
Who it’s for
- You have a logo and a look, but every new supplier or agency interprets them differently.
- You are about to work with new designers, distributors or retail partners who will use your brand.
- Your brand has grown piece by piece and you want it written down in one place.
What you get
- Brand identity elements documented: logo, color palette, typography and visual style.
- Brand messaging: tone of voice, key messages and positioning.
- Principles for keeping a consistent visual style across color, typography, imagery, photography and design.
- Digital and web guidelines.
Not included
- Third-party costs (for example stock image or font licenses, or printing of the guidelines).
Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.
Related services
Creative strategy
The creative idea behind your campaigns and how it will engage consumers.
From $6,000 per project
Brand assets
The core design files your brand needs: logo, visuals, tagline and imagery.
From $3,000 per project
Talk to us about this service
Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.