Sales & Marketing · Brand and Customer Strategy

Consumer activities

Consumer activities is about building relationships with your customers. We use market research and consumer insight to profile and segment your customers, map their journey with your brand and design engagement, loyalty and referral programs. If you mainly need in-depth research findings, see Consumer research.

Who it’s for

  • You have customers but no clear plan for bringing them back or turning them into advocates.
  • You are about to launch and want to know which customer groups to focus on first.
  • You are considering a loyalty or referral program and want it designed around real customer behavior.

What you get

  • Market research and consumer insights.
  • Consumer profiling and segmentation.
  • Customer journey mapping.
  • Customer engagement programs, including initiatives, loyalty programs and referral programs.

Not included

  • Implementation of the recommendations, which is quoted separately if you want us to do it.
  • Ongoing evaluation after the project ends.
  • Third-party costs (for example research panel fees, loyalty software or customer rewards).

Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.

Related services

All Sales & Marketing services

Talk to us about this service

Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.