Brand identity
A new brand built from scratch: strategy, name, logo, look and voice.
From $3,000 per project
Sales & Marketing · Brand and Customer Strategy
Consumer research
Consumer research gives you evidence before you commit. We run surveys, focus groups and in-depth interviews, then turn the findings into segments, personas, a view of how your brand is perceived and a map of the purchase funnel. It is research only; to design programs that engage and retain customers, see Consumer activities.
Who it’s for
- You are about to launch a product and want to hear from real consumers before you commit.
- Sales are flat and you do not know whether the issue is awareness, perception or conversion.
- You are preparing to raise money or pitch a retailer and need a clear picture of your customer.
What you get
- Market segmentation by demographics, psychographics, geography and other relevant criteria.
- Consumer surveys to gather feedback and opinions.
- Focus groups with small groups of consumers for in-depth qualitative insight.
- In-depth interviews.
- Consumer personas that describe your ideal customers in detail.
- Brand perception and reputation analysis.
- Purchase funnel analysis that maps the consumer journey from awareness to purchase.
Not included
- Third-party costs (for example research panel fees, participant incentives or focus group venue hire).
Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.
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A written rulebook so everyone uses your existing brand the same way.
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Talk to us about this service
Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.