Sales & Marketing · Brand and Customer Strategy

Social media strategy

This is the plan, not the posting. We review what you do today, research your audience, choose the right social platforms and set out your content, calendar, creator partnerships and community approach. If you want us to create the content and run your accounts, see Social media management.

Who it’s for

  • You post on social platforms but have no clear reason for what, where or when.
  • You are about to launch a product and want a social plan agreed before the first post.
  • You are about to hire a social media manager or agency and want a strategy to brief them with.

What you get

  • A social media audit of what is working today and what needs to improve.
  • Platform selection: the social platforms most relevant to your target audience.
  • Audience research into your target audience's demographics, interests and behavior on social platforms.
  • A content strategy and content calendar.
  • An approach to influencer collaboration.
  • An approach to community management.

Not included

  • Implementation of the recommendations, which is quoted separately if you want us to do it.
  • Ongoing evaluation after the project ends.
  • Third-party costs (for example paid media, influencer fees or scheduling tools).

Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.

Related services

All Sales & Marketing services

Talk to us about this service

Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.