Purpose, vision, mission and pillars
A clear purpose, vision, mission and set of values your business can run on.
From $2,000 per project
Strategy · Business Strategy
Pricing strategy
We work out what it really costs to make, market and deliver your products, compare competitor prices and build the pricing model you will use. This sets the foundations of how you price. For price lists, bundles and promotions at launch, see Price structures in Sales and Marketing.
Who it’s for
- You are about to bring a product to market and do not yet know what to charge.
- Your margins are under pressure and you suspect your prices no longer cover your costs.
- You are moving into a new channel or market and need to rethink how you price.
What you get
- A competitive pricing analysis.
- A cost analysis covering production, marketing and delivery, to set the foundation for your prices.
- A pricing model for your products or services.
Not included
- Implementation of the recommendations, which is quoted separately if you want us to do it.
- Ongoing evaluation after the project ends.
- Third-party costs (for example retail price audits or market data).
- Price testing with customers.
- Training your team on how to communicate prices.
Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.
Related services
Organization structure and resourcing
An organization design, with teams, reporting lines and resources matched to your goals.
From $6,000 per project
KPI framework and performance monitoring
Company-wide KPIs, each with a baseline and an industry benchmark.
From $2,000 per project
Talk to us about this service
Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.