Strategy · Business Strategy

Purpose, vision, mission and pillars

A business that knows why it exists makes faster, more consistent decisions. We gather input from your key stakeholders, then write your purpose, vision and mission and define the values and guiding principles that sit behind them.

Who it’s for

  • You are starting or relaunching a business and need a clear statement of what it stands for.
  • Your team describes the company in different ways and you want one agreed version.
  • You are preparing to raise money or hire and need a purpose and vision you can put in writing.

What you get

  • Interviews and input from your key stakeholders to understand how they see the business.
  • A defined purpose for the business.
  • A vision statement.
  • A mission statement.
  • Your values and guiding principles, identified and written down.

Not included

  • Alignment workshops or sessions with the wider team once the statements are written.
  • Employee training and onboarding.
  • Third-party costs (for example venue hire or survey tools).

Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.

Related services

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Talk to us about this service

Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.