Purpose, vision, mission and pillars
A clear purpose, vision, mission and set of values your business can run on.
From $2,000 per project
Strategy · Business Strategy
Product portfolio and revenue streams
Most product ranges have winners, passengers and gaps. We assess how each product performs, then work with you on new products, pricing, positioning and ways to sell more to the customers you already have. Pricing and new products are covered at strategy level here; for the full work, see Pricing strategy and New product development.
Who it’s for
- You have a growing range and are not sure which products are really earning their place.
- You want to add new products or revenue streams and need to decide where to focus.
- You rely on one hero product and want to build more ways to grow.
What you get
- An analysis of your current product portfolio, covering performance, profitability and fit with your business goals.
- Strategic direction for new products to expand the portfolio, at strategy level.
- Pricing direction for the portfolio, at strategy level.
- Market positioning and segmentation.
- Cross-selling and upselling strategies.
Not included
- Implementation of the recommendations, which is quoted separately if you want us to do it.
- Any success fee, which is agreed up front in your proposal.
- Third-party costs (for example market data, consumer research or prototyping).
Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.
Related services
Organization structure and resourcing
An organization design, with teams, reporting lines and resources matched to your goals.
From $6,000 per project
KPI framework and performance monitoring
Company-wide KPIs, each with a baseline and an industry benchmark.
From $2,000 per project
Talk to us about this service
Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.