Route to market strategy
A route-to-market plan covering target customers, channels, pricing, logistics and sales.
From $5,000 per project
Sales & Marketing · B2B Go to Market
Distributor assessment
This is a health check on the distributors you already have. We measure their performance against your KPIs, check whether they reach the B2B customers you intended, gather feedback from those customers, and review compliance, sales team capability, pricing, margins and the contract. To check whether a distributor can take on the job, see Distributor capability assessment; to find a new one, see Distributor selection.
Who it’s for
- You have distributors in place and sales are flat or below plan.
- You suspect a distributor is not covering the customers or regions it should.
- A distributor contract is up for renewal and you want facts before you negotiate.
What you get
- A performance evaluation against key performance indicators (KPIs) such as sales growth, market share and customer satisfaction.
- Market coverage and penetration analysis, showing whether your distributors reach the intended B2B customer segments.
- Feedback from your B2B customers.
- A review of compliance, quality assurance and sales team competency.
- Pricing and margin analysis.
- A review of your current distribution agreement.
Not included
- Implementation of the recommendations, which is quoted separately if you want us to do it.
- Third-party costs (for example customer surveys or market data).
- Training and development for distributor staff.
Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.
Related services
Distributor selection
A new distributor found, vetted and put under contract through a structured process.
From $5,000 per project
Distributor negotiations
Negotiation support to agree distributor pricing, margins and terms that work for you.
From $1,000 per market
Talk to us about this service
Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.