Route to market strategy
A route-to-market plan covering target customers, channels, pricing, logistics and sales.
From $5,000 per project
Sales & Marketing · B2B Go to Market
Distributor selection
When you need a new distributor, a structured process beats a handshake at a trade show. We set the criteria, shortlist and vet candidates, run a request for proposal, evaluate the proposals with site visits and audits, and draft the agreement. This is for finding a new partner; to review the ones you already have, see Distributor assessment.
Who it’s for
- You are entering a new market and need a distributor there.
- Several distributors want your product and you need a fair way to compare them.
- You want the choice backed by due diligence, not a single meeting.
What you get
- Market research and selection criteria for the attributes your distributor should have, such as expertise, financial stability and reputation.
- Identification and shortlisting of potential distributors, with due diligence.
- Request for proposal (RFP) documents inviting shortlisted distributors to submit proposals.
- Evaluation of the proposals, with site visits and audits.
- Drafting of the distribution agreement.
Not included
- Ongoing evaluation after the project ends.
- Any success fee, which is agreed up front in your proposal.
- Third-party costs (for example company credit reports or local legal review of the agreement).
- Training and development for the new distributor's staff on your products and services.
- Travel and expenses (for example site visits).
Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.
Related services
Distributor assessment
An independent review of how your current distributors are performing, and what to fix.
From $5,000 per project
Distributor negotiations
Negotiation support to agree distributor pricing, margins and terms that work for you.
From $1,000 per market
Talk to us about this service
Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.