Distributor assessment
An independent review of how your current distributors are performing, and what to fix.
From $5,000 per project
Sales & Marketing · B2B Go to Market
Route to market strategy
How a product reaches its customers decides much of its cost and most of its reach. We profile your target B2B customers, choose the mix of channels (direct sales, distributors, wholesalers, agents or e-commerce), set the pricing and plan the logistics, sales and marketing. It is the plan the rest of your commercial work is built on.
Who it’s for
- You are about to bring a product to market and have not decided how it will reach customers.
- You are entering a new country or channel and need to choose between selling direct and using distributors.
- Your current route to market is costly or leaves key customer segments uncovered.
What you get
- Market segmentation and detailed profiles of your target B2B customers, including their needs, buying behavior and how they make decisions.
- Distribution channel selection across direct sales, distributors, wholesalers, agents, e-commerce or a combination of these.
- A pricing strategy.
- Logistics and supply chain planning.
- A sales and marketing strategy.
Not included
- Implementation of the recommendations, which is quoted separately if you want us to do it.
- Ongoing evaluation after the project ends.
- Third-party costs (for example market data or trade research).
Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.
Related services
Distributor selection
A new distributor found, vetted and put under contract through a structured process.
From $5,000 per project
Distributor negotiations
Negotiation support to agree distributor pricing, margins and terms that work for you.
From $1,000 per market
Talk to us about this service
Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.