Route to market strategy
A route-to-market plan covering target customers, channels, pricing, logistics and sales.
From $5,000 per project
Sales & Marketing · B2B Go to Market
Price structures
Price moves margin faster than anything else, and it is easy to get wrong. We research the market, analyze your costs and competitor pricing, and build a pricing strategy that includes how to price bundles and cross-sells.
Who it’s for
- You are launching a product and need a price that works for you, your trade partners and the shopper.
- Your costs have moved and you are not sure your current prices still make sense.
- You sell several products and want a clear logic for bundles and add-ons.
What you get
- A pricing strategy for your products.
- Market research, cost analysis and competitive pricing analysis.
- Pricing for bundles and cross-selling.
Not included
- Implementation of the recommendations, which is quoted separately if you want us to do it.
- Performance tracking and reporting.
- Third-party costs (for example retail price audits or market data).
Third-party costs, taxes and expenses are billed separately unless your proposal states otherwise.
Related services
Distributor assessment
An independent review of how your current distributors are performing, and what to fix.
From $5,000 per project
Distributor selection
A new distributor found, vetted and put under contract through a structured process.
From $5,000 per project
Talk to us about this service
Tell us about your product and what you need. We will reply with a fixed scope, a written fee and a timeline.